Prime Day 2026: what the date change and the first numbers teach us
Prime Day 2026 moved to late June: why Amazon changed the date, the first US numbers ($26.4B), and what it all means for sellers.
Rufus becomes Alexa for Shopping: how AI is changing the shopping experience on Amazon
Rufus becomes Alexa for Shopping: what Amazon's AI shopping assistant changes for your product pages and Amazon SEO in 2026.
Influencer marketing in 2026: which networks, which influencers, for what return on investment?
Influencer marketing in 2026: $5.78 ROI per $1, the rise of micro-creators, and which network to choose. The key figures and trends.
Amazon Seller Central or Vendor Central: which platform to choose in 2026?
Amazon Seller Central or Vendor Central in 2026: margins, data access, tighter selection. The comparison to pick the right platform.
Affiliate marketing in 2026: how it works, and why it carries increasing weight
Affiliate marketing in 2026: definition, how it works, compensation models, and economic weight ($17B). A clear guide to getting started.
E-commerce: 8 tips to optimise your purchase funnel (2026 edition)
Optimise your e-commerce purchase funnel in 2026: 8 concrete levers (payment, fees, mobile) to cut cart abandonment and lift conversion.
K-Beauty: the rise of an industry, and what it means day to day at Erborian
K-Beauty, a $15.4B market in 2026: trends (bloom skin, skinimalism), distribution, and what it means day to day at Erborian.
Amazon Go: what’s left of the checkout-free store, in 2026?
Amazon Go in 2026: Amazon is closing its checkout-free stores. What happened, why, and the lesson for e-commerce brands.
Boost your conversions with Amazon’s A+ Content (2025 update)
Amazon A+ Content can boost conversions by up to +20%. Modules, the Premium version, and best practices for a product page that sells.